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ISBN: 9781442359376
Contributors: Berger, Jonah (Author) Nobbs, Keith (Read by)
Publisher: Simon & Schuster Audio, 2013
Binding: Compact Disc (Readerbound Available)
Retail: $29.99
Why do certain products and ideas go viral? Dynamic young Wharton professor Berger draws on his research to explain the six steps that make products or ideas contagious.
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Citation: pg. 1
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Review: Child's Book Association
